Humanities & Social Sciences

Mass Communication

  • 상태 아이콘

    Media Effects Research: A Basic Overview

    Sparks 지음 | 2016 | 5E

    ISBN : 9781305077478 (1305077474)
    PAGE : 368
    SIZE : 6 3/8 X 9 1/4
    BOOK SELLER : 문의

    Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, provides students with a comprehensive introduction to the study of mass media's effects o

  • 상태 아이콘

    Writing and Reporting News: A Coaching Method

    Rich 지음 | 2016 | 8E

    ISBN : 9781305077331 (1305077334)
    PAGE : 496
    SIZE : 8 X 10
    BOOK SELLER : 문의

    Packed with bright new images and examples from recent headlines, WRITING AND REPORTING NEWS: A COACHING METHOD, 8e uses tips and techniques from revered writing coaches and award-winning journalists

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    Public Relations Writing: Strategies & Structures

    Newsom/Haynes 지음 | 2017 | 11E

    ISBN : 9781305500006 (1305500008)
    PAGE : 384
    SIZE : 7-3/8 x 9-1/4
    BOOK SELLER : 문의

    Combining the practical approach of a trade book with fundamental PR principles and theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, thoroughly equips students with the essen

  • 상태 아이콘

    Media/Impact: An Introduction to Mass Media

    Biagi 지음 | 2017 | 12E

    ISBN : 9781305580985 (1305580982)
    PAGE : 448
    SIZE : 8 ½ X 11
    BOOK SELLER : 문의

    Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition focuses students on today's digital mass media industries an

  • 상태 아이콘

    Major Principles of Media Law, 2017

    Belmas/Shepard/Overbeck 지음 | 2017 | 1E

    ISBN : 9781305646506 (1305646509)
    PAGE : 688
    SIZE : 7-3/8 x 9-1/4
    BOOK SELLER : 문의

    Clear, concise, and timely, MAJOR PRINCIPLES OF MEDIA LAW, 2017, delivers a comprehensive summary of media law that is current through the 2015-16 Supreme Court term. Thoroughly updated and revised ev