Business & Economics

Marketing

  • Exploring Marketing Research

    Barry J. Babin | William G. Zikmund 지음 | 2015 | 11e

    ISBN : 9781305263529 (1305263529)
    PAGE : 656
    SIZE :
    BOOK SELLER : 한경사

    EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students

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    Foundations of Marketing

    Pride/Ferrell 지음 | 2017 | 7E

    ISBN : 9781305405769 (1305405765)
    PAGE : 544
    SIZE : 8 1/2 x 11
    BOOK SELLER : 초아출판사

    Introduce the essentials and latest trends in today’s marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds - Pride/Ferrell’

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    Marketing Principles

    PRIDE/FERRELL/LUKAS/SCHEMBRI/NIININEN/CASIDY 지음 | 2018 | 3E

    ISBN : 9780170386180 ( 017038618X)
    PAGE : 632
    SIZE :
    BOOK SELLER : 문의

    Introduce the essentials and latest trends in today’s marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds – Marketing Prin

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    Advertising and Integrated Brand Promotion

    O'Guinn/Allen/Close-Scheinbaum/Semenik 지음 | 2019 | 8E

    ISBN : 9781337110211 (1337110213)
    PAGE : 448
    SIZE : 8 1/2 x 11
    BOOK SELLER : 문의

    Show students how hard work and careful planning lead to strong advertising with O’Guinn/Allen/Close Scheinbaum/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. Bring advertising strategy to

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    Mktg3

    LAMB ET AL 지음 | 2016 | 3E

    ISBN : 9780170355506 (170355500)
    PAGE : 328
    SIZE :
    BOOK SELLER : 문의

    A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, suppor

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    MKTG (with MindTap Printed Access Card)

    Lamb/Hair/Mcdaniel 지음 | 2019 | 12E

    ISBN : 9781337407588 (1337407585)
    PAGE : 400
    SIZE : 8 1/2 x 10 7/8
    BOOK SELLER : 문의

    Through ongoing research into students’ workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience –